Lookbook

The first Fedin collection — released on the 18th birthday of the brand’s founder, Artem — features 18 looks, each reflecting his personal style, inner world, and desire for true self-expression.

Keys, sewn onto the clothing and accessories, serve as a symbol for opening: they symbolize the launch of the brand, the beginning of a new life, and the willingness to embrace everything that lies ahead.

This is a collection about growing up, about the courage to be yourself, and about the idea that every piece is a part of the story you wear.